What does Social Canary do?

If there’s one thing that should keep CEO’s up at night, it’s the ever-present threat of a Social Media disaster. CEO’s need to be aware of how quickly dissatisfied consumers can turn to the Social Media to vent about a brand. There is no control over the new Social Media. Your customers are offering you a gift…the gift of intimacy.

Social Media monitoring and analysis are no longer just important, they are critical elements of ensuring a viable future. Social Canary offerings enable an organization to:

• Provide an executive view of what the Social Media is saying that an executive needs to worry about – turning all that data into actionable options
• See and understand emerging trends of Social Media
• Prepare and implement strategies to avert Social Media disasters
• Leverage positive Social Media conversations to increase positive sentiment
• Organize the mass of Social Media data into information and
• Provide information than can be used to improve results

Social Canary will deliver these results and information in a real-time dashboard and will identify positives and negatives, trends and emerging information as well as actionable and results driven suggestions.

Social Canary is a different type of company. We take the masses of Social Media mentions and turn it into useful information. We provide:

• Real time monitoring of your Social Media mentions as a base
• Analytics taking all of the Social Media discussions, filtering out the chaff and creating real, actionable inputs
• Real-time executive dashboard of what is important to your organization
• The top 10 categorized issues people are saying about your company in the Social Media (not what you search for - we find what is there)
• Emerging trends of discussions and topics that you need to be concerned about
• Drill down details on the hot topics
• Trend analysis of discussions
• Real time comparisons to your own industry

Let’s use an example – say a large coffee chain. It would be expected that a national brand would have a lot of discussion – thousands of Social Media mentions per month. But what are people saying? You could spend a lot of time sifting through thousands and thousands of Social Media mentions every month, trying to find out what is important to your customers – Your customers are talking about you – do you know what they are saying?  Social Canary can tell you and tell you what is top of mind for them.

• Are they happy or unhappy with your service levels?
• What do they think of your new product launch?
• Are they receiving the customer service they expect?
• Are there underlying issues that are brewing?

You could have people in some dark back room gathering all of the thousands of Social Media mentions. They could try and figure out what is chaff and what is important. They could try and group the information into categories. They may be able to build a spreadsheet and maybe some charts and send it out internally.

You would need to license Social Media monitoring software and possibly have your your IT staff set up servers, databases, build API’s, etc. You may have to pay extra monthly costs if your Social Media mentions grow or peak. You may have to license some tools that allow you to drill down on the details if it looks like something is important. You would then need to go back and forth with the people doing the monitoring to try and gather more information. Or their groupings or analysis may not be what you need.

You still then have to hope that he people in the back room did not get bored and miss anything.

All of this takes a lot of money and time. Meanwhile, the Social Media does not sleep. Every minute of every day people are talking about you. Do you have staff working through the night? What if something happens overnight? When do you find out? Sometime in the next day or two when the back office people figure things out?

Social Canary will allow your organization to start analyzing and understanding what your customers are saying about you and stay ahead of the curve.

Your customers are talking about you – do you know what they are saying?